This was the first question we asked ourselves when we decided to redesign our future a few years ago. Today our company name is Venature’s, but it used to be Veneta Sedie for a long time. When we made the choice to change the name that had identified us for many years, we wanted to express our connection with wood and its grains, with nature, forests, carpenters and craftsmanship. This is where our new name Venature’s comes from: it was a radical choice joining together the words “grains” (venature in Italian) and “nature”, while expressing a sense of belonging through the Saxon genitive.

Wood as raw material, but with a new idea of supply chain

Woodworking, as we understand it, is a step perfectly fitted in the value chain, which integrates supply chain processes in a smart and sustainable way. Partnering with our company to turn your design and furnishing ideas into reality means supporting a new way of managing the raw material procurement process. And it also means giving shape to wooden products using the most advanced manufacturing techniques and the best raw materials. This new idea of supply chain was first put into practice in March 2021 when we obtained the FSC® certification, whose maintenance is a fundamental objective for us for the years to come.

Without any waste

In wood processing and transformation, we almost obsessively try to reduce any kind of waste. We produce exactly what the customer needs, thus enhancing greater sustainability. Furthermore, we purchase raw materials according to our needs. A very interesting article on Lifegate has identified three “magic words”: sustainable forest management, i.e. using forests not only for wood production, but also with the aim of maintaining this extraordinary renewable resource for the benefit of future generations, while respecting ecosystems, climate, and rights of local communities. This is why sustainable forest management is a key concept for us.

Why do we believe that wood is the future?

Wood is one of many natural renewable resources available and can store CO₂. So, the longer a product lasts, the later the wood will release in nature any built-up CO₂. A wooden product is easy to dispose of and can be recycled. In the Lifegate article it is also said that according to a study conducted by the University of Wisconsin, wooden products are likely to trap approximately 440 millions of tons of CO₂ worldwide per year, which is an amount equal to the annual emissions of a country like Brazil. By increasing the quantity of durable wooden items which would replace any other non-renewable materials without such characteristics, massive quantities of carbon could be retained in wood for centuries, thus mitigating global warming. Just to give you an idea, in a recent scientific article it has been estimated that a ton of wood used to replaced other materials could reduce the CO₂ emissions into the atmosphere from 5.6 to 0.25 tons.  

Wood is a concrete solution for everyone’s well-being, and we are happy to help design a positive future for our planet.